Supergraphics!!? What the fook? Is this yet another designer-wanky term?
Yep, that's exactly what I thought when I heard it first.
Well, I was showing my ignorance and it has been around for quite some time, since the 60s in fact. Its definition is actually a very straight forward and simple one: very large, usually brightly colored, graphic images of simple design. Something I buzz off a great deal for my work, but never knew it actually had a name.
So how did I come across this topic? Unit Editions is how. This English production company gave a talk at Offset this year, which unfortunately I missed. Turns out thesy gave an amazing talk on Supergraphics and plugged their new book in doing so:
http://www.uniteditions.com/archives/supergraphics-the-book-pre-order-and-get-5-off/
Judging by their previous book they brought out, I'm going to make sure I get my paws on a copy!
Finally, here's a comical link to a DIY Supergraphics kit from the 70s:
http://www.canadiandesignresource.ca/officialgallery/miscellaneous/supergraphic/